Does your Company really need an app for promoting your brand?
"Does your Company really need an app for promoting your brand?" is an inquiry numerous organizations ask while assessing versatile techniques. In any case, there is no straightforward response to this inquiry, and consequently, we've made this manual to help you decide whether your image truly needs a versatile application to prevail in the present economy.
An application isn't only a conveyance medium. Utilizing an application effectively makes a correspondences channel for brands to gain from, adjust to, and better location client needs while all the while meeting business targets.
Starting at 2018, there were 2.1 million accessible applications on the Google Play Store and 2 million applications in Apple's App Store. From 2016 as far as possible of 2018, application store shopper spending expanded by 75 percent to an amazing $101 billion around the world, and by 2020, there will be an expected 194 billion worldwide application downloads.
Websites without a doubt offer numerous advantages to fortify a brand's client experience, be that as it may, having an online nearness alone is never again adequate in 2019. A while ago when sites were new and creative, individuals thought web based shopping with trucks, live talks, bulletin memberships, among different highlights were quick. Like the development of web improvement, applications are never again a curiosity. They're a piece of a more extensive system that organizations can't disregard for brand building potential.
Top 6 Reasons Your Company Needs A Mobile App
1. Visible to Customers at All Times
Statistics demonstrate that the normal American goes through over two hours per day (!) on his or her cell phone. While likely just a bunch of uses make up the main part of this all out utilization, it doesn't change the way that every client needs to open, parchment, and output their gadget for the applications they're searching for. Being "in the way" can be favorable position to your organization, as our psyche unwittingly records each picture and content (or very much structured application symbol!) it goes over — regardless of whether it happens unnoticed.
2. You get a great deal of versatile traffic to your Website
This one is self-evident. In the event that a brand is accepting a ton of portable traffic to its site, it's a great opportunity to consider mobile application development. Brands need to recognize when and where clients are associating carefully. Are clients visiting your site in a hurry? A ton of portable traffic to a site implies clients need to draw in with brands on their cell phones. As a reaction, brands need to help clients by offering a customized, versatile ordeal.
3. Create Direct Marketing Channel
Applications serve numerous capacities: they can give general data, costs, booking shapes, seek highlights, client accounts, delivery people, news sources, and considerably more.
One of the greatest advantages of having a versatile application is that all the data you'd like to give to your clients – including exceptional deals and advancements – is comfortable fingertips. Through pop-up messages you're getting considerably more like an immediate cooperation, and can without much of a stretch remind clients about your items and administrations at whatever point it bodes well.
4. Stand out from the competition
Nowadays mobile applications at the independent venture level are as yet uncommon, and this is the place you can take a major jump in front of your rivals. Be the first in your neighborhood to offer a mobile application to your clients. They'll be amazed by your ground breaking approach!
5. You can offer more value beyond your website
The initial phase in any mobile application is understanding what clients need from the brand. Would you be able to furnish them with considerably more esteem through a mobile application? By what means can a versatile application address an agony point for them? The more a brand think about its clients, the better it will be at tending to squeezing torment focuses the client needs unraveling.
6. Your company is e-commerce based
Regardless of whether brands are bringing numerous deals to a close through a web based business site, it's essential to think about portable customers. Don't simply depend on customers through your site. A mobile application can help productivity with specials, message pop-ups, etc. Clients requesting dedication reconciliation, more extravagant shopping encounters, and better approaches to connect with retail marks.
There are many advantages to creating a mobile app and using it as a channel to promote your business.
These advantages include the following:
1. More features, more fun!
Mobile apps are software specifically developed to run exclusively on a smartphone or a tablet. App developers wield more control over how content is displayed and can make the most out of the smartphone’s existing functions. This can impress prospective customers. For example, an app can utilize the phone’s camera to take pictures of the customer with the product; or use a GPS location function to offer location-based rewards.
2. A more convenient user experience.
The smartphone market is growing exponentially and with it comes an evolution in online consumer behavior. By having an app developed you can deliver both an improved user experience that can point a prospective customer to accomplish a specific action. This may mean getting them to sign up and create an account or subscribe to a service.
3. You can generate revenue through your app.
It’s not cheap to have an app made. However the cost of developing an app may be offset through various means.
For example, customers may be asked to pay a small fee to download an app. Mobile ads can be also added to the app with other non-competitor businesses paying for the chance to be advertised on it.
The app itself can be linked to an online payment platform to allow customers to purchase products or services through the app. This can lead to faster transactions and higher conversion rates.
4. In-app search and the app store.
Mobile apps make your business easily accessible to clients. Other than the ease of use that an app promises, it also allows you access to an online space frequented by younger users: the app store.
5. Build your brand and get recognized faster through social media.
You can help increase awareness of your brand through an app. Other than being featured in the app store as suggested earlier, apps can be also linked to social media platforms.
Through apps, your customers can easily post, share, or tweet about your services. You can also design social media contests specifically for the users of your app.
6. Additional security for your customers.
Mobile apps go through a stringent approval system before they’re placed in the app store.
This assures customers that their personal data is secure; that their smartphones won’t get infected by viruses or malware if they download your app. Consumers may also download updates for the app safely if done through the app store.