How to SEO audit your website?
If you want your website to produce more clients and income for your business, you need to realize where to begin. Unfortunately, it's hard to figure out what you have to improve immediately.
To get proper results for your website, you need to perform a comprehensive SEO site audit. An audit will display you all about your website, the best part of your website and also the improvement of your website.
In this blog, we ll provide you different SEO audit points to make your website work for you. Also if you need any help auditing your SEO, contact us on [email protected].in or visit our website www.absoluteweb.in.
What is an SEO Audit?
An SEO audit is a procedure for assessing the search engine friendliness of a website in various areas. The principle objective of a SEO audit is to assist you with optimizing a website so it can accomplish higher rankings in the search engine results.
When you conduct an SEO audit, you get a list of activity things you can fix on your website. It's an incredible method to assist you with improving your site's performance and drive better outcomes for your campaign.
SEO Audit Checklist:
1. Google Analytics Tracking Code:
It is important to track your website’s performance. And that’s how Google Analytics is used, and all you have to do to begin is include a small string of code to all of the pages you want to track.
If any page is not having the code, you will not be able to see the statistics of that particular page including page visitors, time on page, and other metrics that indicate performance.
When you do this for all the pages of your website, Google Analytics also doubles as a full catalog of every page on your site. Google Analytics encourages you recognize your most popular and well-trafficked pages.
2. Setup good ranking Keywords:
Keywords are a significant part of SEO. They decide when your site shows up in the search results. At the point when you direct your SEO review, you'll need to analyze the keywords you target.
The Best keywords that should be used in an SEO campaign are Long tail keywords. These types of keywords contain three or more words.
When you audit your SEO campaign, check your keywords. On the off chance that you have a dominant part of short-tail keywords, which just contain a couple of words, you'll need to reevaluate your technique. You can drive increasingly important leads by utilizing long-tail keywords for your campaign.
The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your website to crawl.
4. Page Speed:
A couple of years back Google confirmed that your site's loading speed is a ranking factor.
Users hate to wait for loading pages. On the off chance that your page takes too long to even consider loading, you risk losing leads to your competition.
So how will you find out your website speed?
With Google PageSpeed Insights, you can check your page speed and see where you can streamline your site to improve its speed.
5. Mobile Friendly Website:
Mobile-friendliness is a vital piece of your SEO strategy. Taking into account that 61 percent of buyers are bound to purchase from mobile-friendly sites, it's significant that you improve your site for mobile.
Google has a mobile-first indexing approach. This implies mobile-friendly sites rank higher in search results.
Perhaps the least demanding approaches to make your site mobile-friendly is by utilizing a responsive design. A responsive design guarantees that your site adjusts to whatever gadget a client is utilizing. Your site will show appropriately on desktops, cell phones, and tablets.
6. Broken Links:
A broken link is a link of a page that no longer exists. Broken links are regular all through the Internet, and whenever you see an error message saying "404," this is on the grounds that a connection no longer associates with a page. On the off chance that you have a great deal of broken links on your site, you no longer give a decent client experience, and that implies you'll see a progressive decrease in traffic and conversions.
It is also possible that you may lose the ranking in the google search result as Google is devoted to giving a positive user experience to its searchers.
So it is advisable that if you find any broken links, replace or remove them as soon as possible.
7. Duplicate Content:
At the point when you make content, you would prefer not to copy your content. Copy content weakens the authority of your page, and it harms your SEO rankings.
To keep this from occurring, you'll need to utilize canonical link tags. These tags designate "master copies" of pages. By utilizing canonical links, you'll help compose your site and list your most significant content first.
After directing your SEO audit, you'll need to analyze your competitors to decide how you stack facing them. On the off chance that many contenders effectively rank for a specific keyword, you might need to reconsider your target methodology to concentrate on keywords that will convey higher worth outcomes.
At the point when you analyze your competitors in your SEO audit, you'll additionally need to take a look at their content. Content largely affects your SEO performance, and it enables your site to attract more leads and perform better in the search results.
By analyzing the competition, you'll have a superior thought of how you can enable your site to stick out and outperform them in search results.
Absolute Web will help you conduct a comprehensive SEO audit
An SEO audit will help you to make a better campaign for your business. We provide all aspects of search engine optimization services including defining keyword market research SEO strategy objectives, website, content optimization, periodic ranking reports and specialist internet marketing services such as link building, content marketing and social media promotion.